Bio
89 journalism and mass communication, statistics, Iowa State University
Business Development, Ekimetrics
New York, NY
Doug Jensen is an accomplished senior Data & Analytics executive specialized in building analytics capabilities to drive digital transformation. A trusted advisor to CMOs, he is an influential cross-functional leader with extensive experience in navigating multi-category / multi-brand global organizations to drive business outcomes.
Doug is an exceptional team builder, proficient in building and retaining analytics talent. He is proficient in marketing analytics, digital/social/earned media, MarTech/CRM strategy and execution, and marketing upskilling/training. His expertise is in marketing mix modeling.
The first part of his career was spent on the vendor side, working at Nielsen (now NielsenIQ) and IRI (now Circana) for 15 years delivering analytics to a variety of clients. The second part of his career was spent in-house on the client side, at two beauty companies, Avon Products, and The Estée Lauder Companies, for 19 years. As of July 2025, Doug moves back to the vendor side, at a respected French-based data science company, Ekimetrics, in a business development role.